Tickle all senses

As mentioned in my previous posting, colours plays an esential part in creating corporate identity - for good or bad. Most airlines are well aware of this and do their uttermost to create a visually appealing image onboard their planes.

But since traveling should be a holistic experience I think most airlines could improve alot on the audio side. Creating a corporate sound identity should be as important as creating a visual identity.

Finnair is almost done with their revamping of their visual identity except for the launch of the new crew uniforms that will take place on the 15th of this month. However, i still think Finnair lacks a sound identity.

From my childhood I remember when my family took the big white Silja Line ferries to Sweden. As soon as we entered the big ferry we were met by a really catchy theme song. Even today I connect this  song with happy memories connected to traveling. That is something you can call a good sound identity - if it even 30+ years later brings up good memories.



I'm not saying that Finnair should go in creating an annoying theme song like Turkish Airlines'.



However, I'm sure adding another sense into the travelling experience committs a passenger even more to the airline. What do you think?

Corporate colours shaping identity

As quality hunter Asami Nagai wrote in her posting on the QH webpage; corporate colours surely leaves an impression on its customers.

I remember my first flight with Austrian Airlines a couple of years back. The colours really left an everlasting  impression, an impression I'v been stuck with ever since. Unfortunately the impression wasn't a good one, quite the opposite.

Picture: Austrian Airlines

Either the designer of this interior must have been colour blind or disillusioned. How on earth can someone come up with a colour combination like this? Unfortunately this impression/identity - being shaped by colours - has made me avoid flying with Austrian if other possibilities have been available.


The other day, I was very pleased to find out that Austrian has launched a new cabin interior. I have to say, much more to my liking (maybe I'm being old fashioned here, so be it).

   Picture: Austrian Airlines

Now, I'm in fact looking forward to my next flight with Austrian. Still, I have one humble request for Austrian: Please skip the red pantyhose when you update the uniforms for the cabin crew next time. Red pantyhose may be OK for christmas, but running around looking like a small elf all year round is not OK. Not even if your corporate colour is red.

Picture: http://worldscrews.blogspot.com  

Finnair goes Postman Pat

What the heck could Postman Pat and Finnair have in common one could ask oneself? Well, except for Finnair Cargo I guess there are no connections. But with that being said, I don't say there couldn't be more connections. Because there could!

Imagine yourself arriving late to the gate for a morning flight. Usually it means that there are no newspapers left for you, so you are forced to read through "Bluewings" for the xx time (btw. "Bluewings" rocks, it's one of the better inflight magazines around). However, even the best of magazines gets dull when you've studied it more thoroughly than you ever did with a book for an exam.

Enter "Postman Pat"!!! It would be a fantastic acknowledgement of Finnair's frequent flyers if they were able to "subscribe" to one of the newspapers being offered at the gate. Instead of picking it up at the gate, the newspaper they've subscribed to would be waiting for them in their seat. This would really add a personal touch to the flight.

I know some airlines greet their frequent flyers by name, and that's of course nice. But "Postman Pat" would take greeting the frequent flyer to a whole new level. What do you think?