Showing posts with label Austrian Airlines. Show all posts
Showing posts with label Austrian Airlines. Show all posts

Friday, December 2, 2011

Corporate colours shaping identity

As quality hunter Asami Nagai wrote in her posting on the QH webpage; corporate colours surely leaves an impression on its customers.

I remember my first flight with Austrian Airlines a couple of years back. The colours really left an everlasting  impression, an impression I'v been stuck with ever since. Unfortunately the impression wasn't a good one, quite the opposite.

Picture: Austrian Airlines

Either the designer of this interior must have been colour blind or disillusioned. How on earth can someone come up with a colour combination like this? Unfortunately this impression/identity - being shaped by colours - has made me avoid flying with Austrian if other possibilities have been available.


The other day, I was very pleased to find out that Austrian has launched a new cabin interior. I have to say, much more to my liking (maybe I'm being old fashioned here, so be it).


   Picture: Austrian Airlines

Now, I'm in fact looking forward to my next flight with Austrian. Still, I have one humble request for Austrian: Please skip the red pantyhose when you update the uniforms for the cabin crew next time. Red pantyhose may be OK for christmas, but running around looking like a small elf all year round is not OK. Not even if your corporate colour is red.