As mentioned in my previous posting, colours plays an esential part in creating corporate identity - for good or bad. Most airlines are well aware of this and do their uttermost to create a visually appealing image onboard their planes.
But since traveling should be a holistic experience I think most airlines could improve alot on the audio side. Creating a corporate sound identity should be as important as creating a visual identity.
Finnair is almost done with their revamping of their visual identity except for the launch of the new crew uniforms that will take place on the 15th of this month. However, i still think Finnair lacks a sound identity.
From my childhood I remember when my family took the big white Silja Line ferries to Sweden. As soon as we entered the big ferry we were met by a really catchy theme song. Even today I connect this song with happy memories connected to traveling. That is something you can call a good sound identity - if it even 30+ years later brings up good memories.
I'm not saying that Finnair should go in creating an annoying theme song like Turkish Airlines'.
However, I'm sure adding another sense into the travelling experience committs a passenger even more to the airline. What do you think?
No comments:
Post a Comment