Thursday, December 8, 2011

Life in the Fast Track


Fast track is indeed a great invention that saves much time when it works, but can also be a real time thief when it doesn't.

Since I’m using Finnair’s / Oneworld’s fast track at Helsinki Airport more or less every week, I thought I would share a tip on when it makes sense to use the fast track and when not. In fact the efficiency of the fast track has puzzled me a lot over the years, because sometimes it’s faster than the regular security screening and sometimes it’s much slower.

So now to the point! By observing and trying I’ve come to the following conclusion (my apologies for the bad illustration below, drawing is definitely not one of my core competences).



My intention was to illustrate the queues leading up to the security screening at Helsinki Airport T2, as they looked yesterday morning at 6.50 (no there were no happy gingerbreads standing in line but that was the best illustration I could find in Power Point).

Normally a passenger who’s entitled to use fast track would choose the fast track when evaluating the length of the queues. However, this is not what you should do at Helsinki Airport T2.

The key to success is to spot how many screening devices are in use on the fast track. If it’s only 1, proceed to the slow track, but if there are 2 screening devices in use - use the fast track!

To put it in a nutshell: if both lines start at the same point of the terminal (i.e. same distance to the security screening) and there is only 1 screening device in use on the fast track - choose the slow track!

This may sound strange, but I’ve tested this thesis on several occasions and so far it hasn’t failed.

Wednesday, December 7, 2011

Finnair flight AY 643 HEL-ARN

Departure: 8.14 (8.00)
Arrival: 8.06 (8.00)
Inflight service: Coffee
Landing: Smooth Finnair standard.
Boarded late so no newspapers available. I wish Post Man Pat would have paid a visit to my seat :-)

Tuesday, December 6, 2011

Sunday, December 4, 2011

Tickle all senses

As mentioned in my previous posting, colours plays an esential part in creating corporate identity - for good or bad. Most airlines are well aware of this and do their uttermost to create a visually appealing image onboard their planes.

But since traveling should be a holistic experience I think most airlines could improve alot on the audio side. Creating a corporate sound identity should be as important as creating a visual identity.

Finnair is almost done with their revamping of their visual identity except for the launch of the new crew uniforms that will take place on the 15th of this month. However, i still think Finnair lacks a sound identity.

From my childhood I remember when my family took the big white Silja Line ferries to Sweden. As soon as we entered the big ferry we were met by a really catchy theme song. Even today I connect this  song with happy memories connected to traveling. That is something you can call a good sound identity - if it even 30+ years later brings up good memories.



I'm not saying that Finnair should go in creating an annoying theme song like Turkish Airlines'.



However, I'm sure adding another sense into the travelling experience committs a passenger even more to the airline. What do you think?


Friday, December 2, 2011

Corporate colours shaping identity

As quality hunter Asami Nagai wrote in her posting on the QH webpage; corporate colours surely leaves an impression on its customers.

I remember my first flight with Austrian Airlines a couple of years back. The colours really left an everlasting  impression, an impression I'v been stuck with ever since. Unfortunately the impression wasn't a good one, quite the opposite.

Picture: Austrian Airlines

Either the designer of this interior must have been colour blind or disillusioned. How on earth can someone come up with a colour combination like this? Unfortunately this impression/identity - being shaped by colours - has made me avoid flying with Austrian if other possibilities have been available.


The other day, I was very pleased to find out that Austrian has launched a new cabin interior. I have to say, much more to my liking (maybe I'm being old fashioned here, so be it).


   Picture: Austrian Airlines

Now, I'm in fact looking forward to my next flight with Austrian. Still, I have one humble request for Austrian: Please skip the red pantyhose when you update the uniforms for the cabin crew next time. Red pantyhose may be OK for christmas, but running around looking like a small elf all year round is not OK. Not even if your corporate colour is red.




Thursday, December 1, 2011

Finnair flight AY 648 ARN-HEL

Departure: 18.34 (18.40)
Arrival: 20.21 ( 20.35)
Inflight service: Coffee, what else???
Seating: Hey, someone nicked my exit seat?


Landing: Some bumps in the road down.

@Finnair, thank you for taking me home, well ahead of schedule. But hey, since you are the official Santa airline, why not serve some Glühwein onboard your shorter flights before christmas? Non-alcoholic of course ;-)